L6 Diploma in Professional Marketing - International Human Resources

WHO IS THE DIPLOMA LEVEL FOR?

CIM Diploma in Professional Marketing is aimed at Marketing Managers and Marketers working in an operational and supervisory roles who are looking to progress their strategic and management skills. Some typical job titles of those studying this qualification may include: marketing manager, marketing and communications managers, corporate communications manager and brand manager.

QUALIFICATION OVERVIEW

Take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. Take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. Get to grips with your customer experience and managing your brand. The Diploma in Professional Marketing is aimed at marketers working in operational, supervisory or management roles who want to develop their marketing knowledge and skills across a range of areas.

COURSE DELIVERY

COURSE FORMAT: GROUP LIVE ONLINE LEARNING

Our Group Live Online Learning Programme is designed for those with very busy work schedules but who want “face-to-face” tuition. The group webinar sessions are held on weekends – 2 or 3 days per module.

In addition to your taught weekends, you also have continued online support from specialist tutors for the duration of your course, draft assignment tutor comments, and a full study package.

HOW WILL IT BENEFIT YOU?

Get a unique opportunity to blend practical skills and academic understanding
Improve your global competitive advantage, increase your confidence and employabilty
Keep up with the latest trends and stay ahead in your field
Get the invaluable opportunity to network with other marketers
CIM qualifications are recognised by businesses all over the world

ADDITIONAL SELF-STUDY HOURS

As a guide, in addition to your taught sessions and dependant on your level, you should allow between 6 and 10 hours home study per week for each module.

QUALIFICATION STRUCTURE

CIM Diploma in Professional Marketing qualification have a flexible structure which have been designed to meet the needs of today’s professional marketer. Each module can be taken as an individual award or combined into either of the full qualification. To gain the full Diploma in Professional Marketing qualification, you will need to achieve a pass in both mandatory modules and one elective module.

Strategy and Planning (Mandatory module)

Strategic planning is an essential skill for marketing managers, and empowers them to make informed decisions, optimise resources, and drive the company towards its goals in a competitive and dynamic market environment. Gain advanced knowledge and skills in planning and marketing activities at a strategic level, to deliver and support organisational objectives.

Societal Impact (Mandatory module)

Marketers need to understand the key concepts of sustainability and wellbeing to drive the level of change organisations need to align, facilitate and support change over the long term. Understand key concepts around engaging with stakeholders and partners) to drive awareness and motivate effective partnerships which allow your organisation to respond to the increasingly urgent social and environmental challenges we face.

Brand Proposition (Elective module)

Brands support organisations in creating distinctive, sustainable and differentiated positions within increasingly complex and competitive markets. Exploring proposition development, brand management, equity and purpose, considering how these relate to customers, wider stakeholders and society alongside transparency and authenticity in a digital world.

AI Marketing (Elective module)

As AI technology continues to advance at a rapid pace, understand how to respond effectively to developments and understand their application to marketing. It provides strategic insights to the impact of AI within the business environment and the resources required to implement AI technologies.

SEO and Paid Search Management (Elective module)

Adopting a successful search engine marketing strategy has become a critical to increase brand reach and visibility. Apply knowledge and skills to create an effective search strategy for both organic and paid channels utilizing research techniques to understand customer search behaviour, optimise paid campaigns and websites and maximise search engine visibility.

For more information:

CIM Diploma Brochure

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