L6 Diploma in Professional Marketing - International Human Resources

WHO IS THE DIPLOMA LEVEL FOR?

CIM Diploma in Professional Marketing is aimed at Marketing Managers and Marketers working in an operational and supervisory roles who are looking to progress their strategic and management skills. Some typical job titles of those studying this qualification may include: marketing manager, marketing and communications managers, corporate communications manager and brand manager.

QUALIFICATION OVERVIEW

Take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. Take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. Get to grips with your customer experience and managing your brand. The Diploma in Professional Marketing is aimed at marketers working in operational, supervisory or management roles who want to develop their marketing knowledge and skills across a range of areas.

COURSE DELIVERY

COURSE FORMAT: GROUP LIVE ONLINE LEARNING

Our Group Live Online Learning Programme is designed for those with very busy work schedules but who want “face-to-face” tuition. The group webinar sessions are held on weekends – 2 or 3 days per module.

In addition to your taught weekends, you also have continued online support from specialist tutors for the duration of your course, draft assignment tutor comments, and a full study package.

HOW WILL IT BENEFIT YOU?

Get a unique opportunity to blend practical skills and academic understanding
Improve your global competitive advantage, increase your confidence and employabilty
Keep up with the latest trends and stay ahead in your field
Get the invaluable opportunity to network with other marketers
CIM qualifications are recognised by businesses all over the world

ADDITIONAL SELF-STUDY HOURS

As a guide, in addition to your taught sessions and dependant on your level, you should allow between 6 and 10 hours home study per week for each module.

QUALIFICATION STRUCTURE

CIM Diploma in Professional Marketing qualification have a flexible structure which have been designed to meet the needs of today’s professional marketer. Each module can be taken as an individual award or combined into either of the full qualification. To gain the full Diploma in Professional Marketing qualification, you will need to achieve a pass in both mandatory modules and one elective module.

Marketing and
Digital Strategy
(mandatory module)

Innovation
in Marketing
(mandatory module)

Managing
Brands
(elective module)

Digital
Customer
Experience
(elective module)

For more information:

CIM Diploma Brochure

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