Diploma in Professional Marketing - International Human Resources
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Diploma in Professional Marketing

Qualification overview


The Level 6 Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. By understanding key marketing metrics and measurement techniques you will be able to interpret relevant insight and make informed strategic decisions.

The Diploma in Professional Marketing is aimed at marketers working in operational, supervisory or management roles who want to develop their marketing knowledge and skills across a range of areas.

Entry requirements

One or more of the following is required to gain entry onto this qualification:

  • Certificate in Professional Marketing
  • Any relevant Level 4 qualification
  • Foundation Degree in Business with Marketing
  • Bachelor’s or Master’s degree from a recognized university with at least one third of credits coming from marketing content
  • Professional practice (suggested two years marketing in an operational role) plus diagnostic assessment onto Level 6

Course structure & flexibility

The full qualification programme contains two mandatory modulesStrategic Marketing and Mastering Metrics. In addition to those, participants are required to select one out of two additional elective modulesDriving Innovation and Digital Strategy.

However, you can choose to complete just one module and gain an Award, or continue to study and add to your module awards. When you complete two mandatory modules and one elective module, you will achieve the full qualification.

Course content

The module in Strategic Marketing is centered on situation analysis, strategic marketing planning, implementation and control. The Mastering Metrics module includes the topics of metrics and analytics, measuring effectiveness, and analytics for decision making. The elective in Driving Innovation focuses on giving you an understanding of entrepreneurial marketing, innovation, and effective organizational change. Alternatively, the elective in Digital Strategy will teach you

To discuss our CIM Qualifications
Email: office@ihr.bg
Phone: +359 2/ 434 10 93 | +359 2/ 858 87 16