Diploma in Professional Marketing - International Human Resources
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Who is the Diploma level for?

CIM Diploma in Professional Marketing is aimed at Marketing Managers and Marketers working in an operational and supervisory roles who are looking to progress their strategic and management skills. Some typical job titles of those studying this qualification may include: marketing manager, marketing and communications managers, corporate communications manager and brand manager.

Qualification overview

Take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. Take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. Get to grips with your customer experience and managing your brand. The Diploma in Professional Marketing is aimed at marketers working in operational, supervisory or management roles who want to develop their marketing knowledge and skills across a range of areas.

Course delivery. What is included?

Start date: September 2020

Course format: Blended learning

Our Blended Learning Programme is designed for those with very busy work schedules but who want face-to-face tuition.

Modules are held on one full weekend per module. Classes run on both Saturday and Sunday of the scheduled weekend. They start at 9.00h and conclude at 17.00h.

In addition to your taught weekends you also have continued online support from specialist tutors for the duration of your course, draft assignment tutor comments and full study package.

how will it benefit you diploma

Qualification Structure

CIM Diploma in Professional Marketing qualification have a flexible structure which have been designed to meet the needs of today’s professional marketer. Each module can be taken as an individual award or combined into either of the full qualification. To gain the full Diploma in Professional Marketing qualification, you will need to achieve a pass in both mandatory modules and one elective module.

Additional self-study hours

As a guide, in addition to your taught sessions and dependant on your level, you should allow between 6 and 10 hours home study per week for each module.

To discuss our CIM Qualifications Email: office@ihr.bg Phone: +359 2/ 434 10 93 | +359 2/ 858 87 16