Certificate in Professional Marketing - International Human Resources
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Qualification Overview



The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

The Certificate in Professional Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress with a career in marketing.

Entry requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 3 Certificate in Marketing qualification
  • Any relevant Level 3 qualification
  • Any UK degree or international equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto Level 4.

Course structure & flexibility

The full qualification programme contains two mandatory modulesMarketing and Integrated Communications. In addition to them, students are required to select one of two elective modulesCustomer Experience or Digital Marketing.

However, you can choose to complete just one module and gain an Award. You can choose to continue to study and add to your module awards. When you complete two mandatory modules and one elective module, you will achieve the full qualification.

Course Content

The module in Marketing is centered on the marketing concept, tools for analysis and insight, and the marketing mix. The Integrated Communications module includes the topics of internal marketing, value proposition techniques, and marketing communications. The elective in Customer Experience focuses on giving you an understanding of the customer context, customer experience and, measuring and monitoring techniques. Alternatively, the elective in Digital Marketing will teach you about the nature of the digital landscape, of digital toolkits, and of applying the digital in action.

To discuss our CIM Qualifications
Email: office@ihr.bg
Phone: +359 2/ 434 10 93 | +359 2/ 858 87 16