09 ное. AWARD CIM Mastering Metrics & CIM Digital Strategy
International Human Resources Bulgaria is CIM Accredited Study Center. CIM (The Chartered Institute of Marketing) is the leading international professional marketing body.
Gain an in-depth understanding of the vast world of marketing with any CIM Award Certificate!
Take control of your Marketing career with CIM courses!
You can choose to complete just one module and gain an Award!
Mastering Metrics Course Award in January 2019 – This course includes the topics of metrics and analytics, measuring effectiveness, and analytics for decision making. The module addresses a major criticism of marketers – that we are no good with numbers! You will learn a range of measurement and analytical techniques to achieve marketing insight. You will also learn how to present data in a compelling way to demonstrate the numerical value of marketing activities to senior managers.
Digital Strategy Course Award in April 2019 – With digital marketing so critical to the success of all organisations, this course will help you integrate digital marketing capabilities into your marketing planning. You will learn about the impact of the disruptive digital landscape on your organisation and you can develop robust digital strategies.
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