07 мар. START YOUR CIM DIPLOMA IN PROFESSIONAL MARKETING THIS APRIL!
Marketing is constantly changing! Keep up to date with the latest trends and developments. Acquire the internationally recognised CIM skills-based professional qualification to globally benchmark with the best in Marketing!
This April – a new CIM Diploma in Professional Marketing course starts! Enroll NOW!
CIM Diploma is the right level for you if you want to:
- Move up to management level;
- Build on your strategic skills;
- Build your confidence so that you can become more employable as a marketer.
WHY CIM Diploma?
This qualification is your international route to Marketing Success!
CIM (The Chartered Institute of Marketing) is the leading international professional marketing body. CIM aim is to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations.
The CIM Diploma in Professional Marketing addresses the needs of a wide range of employers from small agencies to professional services, multi-nationals to charities.
Who is the Diploma level for?
CIM Diploma in Professional Marketing is aimed at marketers in an operational, supervisory or management role who want to develop their marketing knowledge and skills.
Suitable for department managers, functional managers, product/brand managers, account managers, marketing executives and business development managers.
To gain the qualification, you will need to study two mandatory modules (Strategic Marketing and Mastering Metrics) and one elective module (Driving Innovation/Digital Strategy).
CIM Diploma Modules
Strategic Marketing (Mandatory)
You will learn how to create an effective strategic marketing plan. This involves developing a range of marketing audit skills, before developing relevant objectives, strategies, tactics and KPIs for your chosen organisation.
Mastering Metrics (Mandatory)
This module addresses a major criticism of marketers – that we are no good with numbers! The new CIM Diploma syllabus addresses this criticism head on. You will learn a range of measurement and analytical techniques to achieve marketing insight. You will also learn how to present data in a compelling way to demonstrate the numerical value of marketing activities to senior managers.
Driving Innovation (Elective)
Fast-moving environments can present significant challenges and opportunities to the marketer and the organisation. This module will enable you to take a visionary approach and embed innovation through the lens of entrepreneurial marketing.
Digital Strategy (Elective)
With digital marketing so critical to the success of all organisations, this course will help you integrate digital marketing capabilities into your marketing planning. You will learn about the impact of the disruptive digital landscape on your organisation and you can develop robust digital strategies.
Enrich and update your knowledge and gain new practical skills! We offer you the internationally recognised CIM skills-based professional marketing qualification! This course is designed to support your marketing career, develop your knowledge, and enable your growth! Contact us and learn more!