25 ян. CIM Marketing Leadership Programme
Become a Marketing Leader of Change
with the New CIM Marketing Leadership Programme
23rd February 2018 (Friday): 9.30 h – 11.30 h
Bar Corso, floor 1, 10 Tsar Osvoboditel blvd. (across from the Russian Church)
Quentin Crowe – Founder, The Marketers’ Forum Group (London)
Business Breakfast Briefing
What are the challenges and opportunities facing senior marketers today?
The purpose of the Business Breakfast is to discuss what are the contemporary challenges of the dynamic markets and how to lead change for managing sustainable business growth. The recently launched Top Marketing qualification of CIM addresses these challenges.
The Chartered Institute of Marketing (CIM) is the world’s leading professional Marketing body. CIM creates marketing advantage for the benefit of professionals, business and society.
What you will learn:
- Get an insight of how to influence decisions and choices of the leadership team
- How to bring the customer in the Board room and ensure the start and end point of the Board Decision Making
- How to delight, excite, involve and emotionally engage with your customers and to create the enterprise ability to deliver the customer promise profitably
- What is the role of Marketing for Business transformation
- How will CIM Marketing Leadership Programme help achieve these challenges
About the Guest Speaker
Quentin worked in the Lloyd’s insurance market for 13 years ultimately progressing to Marketing Director of a £250 million Lloyd’s managing agency. He set up Amber Solutions, a consultancy specialising in customer experience in 1999 and The Marketers’ Forum Group (TMF) in 2004.
Quentin and his team of 25 specialists work help organisations improve the effectiveness of their marketing and customer experience in particular. TMF are currently working with clients in UK, Europe, the Middle East and Asia to create customer experience driven brands.
The Marketers’ Forum Group is accredited by CIM to deliver Certificate, Diploma and the new Marketing Leadership Programme. Quentin has personally delivered the Marketing Leadership Programme modules, so has first-hand insights about the programme’s benefits and challenges.
The event is free of charge. To reserve your place(s), send an email at firstname.lastname@example.org, letting us know your name and position. Please confirm your participation because the places are limited.
We look forward to meeting you there!
Who is organising this event?
IHR is the exclusive accredited CIM study centre for Bulgaria